As president of Ginnel Real Estate, a company started by her husband’s grandfather, Jaclene Ginnel oversees the marketing, operations and community involvement aspects of the firm, which has a long history as home of the top Real Estate Agents in the Northern Westchester marketplace. Jaclene works closely with both Ginnel agents and their clients to strategically prepare and position their properties for success, a role that comes naturally after a long career in brand strategy.
Jaclene joined Ginnel in 2018 after 20-years at Sullivan, a branding firm known for its work with leading financial institutions, nonprofits and media companies. She joined Sullivan as a junior strategist, and employee number five, working her way up to Principal of a firm with 75 employees when she left. Along the way she advised on brand and marketing strategy for the rollout of new products and initiatives from some of the most well respected names in banking including American Express, Citibank, J.P. Morgan Chase, as well as the Pfizer Foundation, Traditional Home and Departures among many others. Eventually she moved into the strategic development of Sullivan itself, shaping the firm as Director of People for a decade.
Jaclene spent the early part of her career at Sotheby’s in marketing and business development for the Trust and Estate Planning department where she worked on the sale of top art collections, furniture, objects, cars and real estate, including that of the Duke and Dutchess of Windsor Estate Sale.
She and her husband live in Bedford with their two boys. She is President of the Board of Endeavor Therapeutic Horsemanship, located in Bedford Corners providing a breadth of highly customized programs that support the development of physical, cognitive, emotional, and social skills of participants with a wide range of diagnoses, disabilities and challenging histories. She also sits on the Special Projects Committee of the Memorial Sloan Kettering Institute, the venture capital side of the philanthropy which supports cancer research by scientists around the world.
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